Search for logo design in Australia and you'll see prices from A$500 to A$30,000. Both are honest — they're selling different things. Here's what drives the gap, and the GST line that nudges the total.
- A logo is one asset; a brand identity is a whole system.
- Freelancer logos: roughly A$500–3,000.
- Full brand identity: roughly A$5,000–30,000+.
- Plus 10% GST on most registered providers' fees.
1. A Logo Is Not a Brand
A logo is a single graphic. A brand identity is the whole system — logo variations, colour palette, typography, imagery and the rules that keep it consistent everywhere. The wide Australian price range reflects whether you're buying one mark or an entire identity with strategy behind it.
2. The Honest AUD Ranges
A$500–1,500. Often template-based. Fast and affordable, with limited strategy.
A$1,500–5,000. A custom logo with brand basics like colours and fonts.
A$5,000–30,000. Strategy, a full visual system, and a brand guide.
A$30,000+. Research, naming and rollout across every touchpoint.
3. GST and Why the Gap Exists
Two reminders. The gap: the expensive end pays for strategy and a consistent system — the thing that builds recognition and trust — not a fancier picture. The GST: most registered Australian providers add 10%, so an A$10,000 identity is really A$11,000. Confirm inclusive or exclusive before comparing.
Get the source files, and check the GST. Insist on editable vector files you own, and ask whether the price includes 10% GST — both prevent surprises down the track.
4. What You Actually Need
Does Your Brand Look the Part?
Customers judge in seconds. If you look inconsistent, you look risky. See how our branding services can help.
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