Search for logo design in Europe and you'll see prices from €300 to €25,000 — and where you commission it matters as much as what you buy. Western and Central/Eastern Europe price branding very differently. Here's how to read the ranges, plus the VAT that shapes the total.
- A logo is one asset; a brand identity is a whole system.
- Freelancer logos: roughly €300–2,500.
- Full brand identity: roughly €4,000–25,000+.
- Country and VAT both move the real number.
1. A Logo Is Not a Brand
A logo is a single graphic. A brand identity is the full system — logo variations, colours, typography, imagery and the rules that keep it consistent. As across all of Europe's design work, the price gap comes down to whether you're buying one mark or an entire identity with strategy behind it.
2. The Honest Euro Ranges
€300–1,200. Often template-based. Lower in Central/Eastern Europe; quick and cheap.
€1,200–4,000. A custom logo with brand basics like colours and fonts.
€4,000–25,000. Strategy, a full visual system, and a brand guide.
€25,000+. Mostly Western Europe. Research, naming and full rollout.
3. Country and VAT
Two European specifics. Where you commission matters: Western European studios sit at the top of these ranges, while Central and Eastern Europe offers strong design talent for less. And VAT varies by country — roughly 17% to 27% — so the same net fee becomes a different gross total depending on the agency's location. Confirm both before comparing.
Anchor quotes to the country and the VAT rate. A 'cheap' Western European identity may be a normal Central European one — and a net price can jump up to 27% once VAT is added.
4. What You Actually Need
Does Your Brand Look the Part?
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