Search for logo design in the UK and you'll see prices from £200 to £25,000. Both are honest — they're selling different things. Here's what drives the gap, and the VAT line that quietly changes the total.
- A logo is one asset; a brand identity is a whole system.
- Freelancer logos: roughly £200–2,000.
- Full brand identity: roughly £3,000–25,000+.
- Plus 20% VAT on most agency and designer fees.
1. A Logo Is Not a Brand
A logo is one graphic. A brand identity is the full system — logo variations, colours, typography, imagery and the rules that keep it consistent. The wide UK price range comes down to whether you're buying a single mark or an entire identity with strategy behind it.
2. The Honest Pound Ranges
£200–1,000. Often template-based. Quick and cheap, with little strategy.
£1,000–3,000. A custom logo with brand basics like colours and fonts.
£3,000–25,000. Strategy, a full visual system, and a brand guide.
£25,000+. Research, naming and rollout across every touchpoint.
3. VAT and Why the Gap Exists
Two things to remember. First, the gap: the expensive end pays for strategy and a consistent system, not a fancier drawing — and that's what builds recognition and trust. Second, the VAT: most UK designers and agencies add 20% VAT, so a £10,000 identity is really £12,000. Confirm inclusive or exclusive before you compare.
Get the source files, and check the VAT. Insist on editable vector files you own outright, and ask whether the price includes 20% VAT — both save you from nasty surprises later.
4. What You Actually Need
Does Your Brand Look the Part?
Customers judge in seconds. If you look inconsistent, you look risky. See how our branding services can help.
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