Digital marketing in Bangladesh is genuinely affordable by world standards — but "affordable" hides a trap. The management fee is only half the cost, and a cheap fee with no strategy can burn your ad budget faster than a higher one. Here's how to think about it.
- Two separate costs: the agency fee and the ad spend (to Google/Meta).
- Freelancer: roughly Tk 10,000–30,000/month.
- Agency: roughly Tk 30,000–1,00,000+/month.
- Cheap fee, big waste if there's no real strategy behind it.
1. The Two Costs Nobody Separates
Every marketing budget has two parts. The management fee pays the people doing the work — strategy, content, campaign setup and reporting. The ad spend goes straight to platforms like Facebook and Google to show your ads. In a low-cost market, people fixate on the cheap fee and forget that a weak strategy wastes the ad money — which is the part that actually buys reach.
2. The Honest Taka Ranges
Roughly Tk 10,000–30,000/month for one channel and limited hours. Fine for a single, focused goal.
Roughly Tk 30,000–60,000/month for multi-channel work with proper reporting.
Tk 60,000–1,00,000+/month for full-service strategy, content and paid campaigns.
Set by your goals and paid to the platforms. This money is yours — keep it separate from the fee.
3. Where Budgets Leak Here
The biggest waste isn't the fee — it's spending on the wrong things: boosting random posts instead of structured campaigns, running ads with no conversion tracking, and chasing followers instead of leads. In a cheap market it's tempting to hire the lowest bidder, but cheap-and-clueless management quietly drains the ad budget.
'We'll get you 50,000 followers' is not a business result. Likes and follows feel good but don't pay rent. Tie every Taka to leads, sales or booked revenue.
4. How to Budget Smart
Traffic Without Sales Is a Leak.
Getting clicks is easy; turning them into customers is the job. See how our marketing services can help.
START A PROJECT