Search for logo design in Bangladesh and you'll see prices from Tk 3,000 to well over Tk 1,00,000. Both are honest — they're selling completely different things. Understanding the gap is the difference between buying a picture and buying a brand.
- A logo is one asset; a brand identity is a whole system.
- Marketplace logos: roughly Tk 3,000–20,000 (about $30–180).
- Full brand identity: roughly Tk 30,000–1,50,000+.
- You pay for strategy and consistency, not just a mark.
1. A Logo Is Not a Brand
A logo is a single graphic. A brand identity is the full system that makes you recognisable everywhere — logo variations, colour palette, typography, imagery style, and the rules that keep it all consistent. In a low-cost market it's tempting to buy the cheapest logo and stop there, but that leaves you with a file, not a brand.
2. The Honest Taka Ranges
Tk 3,000–10,000. Often template-based, sometimes non-exclusive. Fast and cheap, with little strategy.
Tk 10,000–30,000. A considered logo with a few basics like colours and fonts.
Tk 30,000–1,00,000. Strategy, a full visual system, and a brand guide.
Tk 1,00,000+. Research, naming and rollout across many touchpoints.
3. The Cheap-Logo Trap
The risk with a bargain logo isn't just quality — it's exclusivity and ownership. Template-based logos may be sold to others, and you may not receive editable source files. A logo you can't scale, edit or legally call your own isn't a saving; it's a problem waiting to surface when you grow.
A flat JPG is not a brand asset. Insist on editable vector files (AI/SVG) and confirm the design is exclusively yours. Without those, a cheap logo can cost you a costly redo later.
4. What You Actually Need
Does Your Brand Look the Part?
Customers judge in seconds. If you look inconsistent, you look risky. See how our branding services can help.
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