"How much for a website?" is the most common question we get in Dubai — and the honest answer is "it depends," because a one-page landing site and a 200-page e-commerce platform are both "websites." This guide gives you real ranges and, more importantly, the things that actually decide where you land.
- Template sites: roughly AED 3,000–10,000 — fast, fine for a simple presence.
- Custom business sites: roughly AED 15,000–50,000 — designed and built for you.
- E-commerce / web apps: AED 50,000 and up — more pages, payments, logic.
- The real driver: not page count — it's custom design, integrations and content.
1. The Honest Price Ranges
Prices in Dubai vary widely because the market runs from freelancers to large agencies. As a rough map: a templated brochure site sits in the low thousands; a properly designed, custom business website usually runs AED 15,000–50,000; and anything with online payments, bookings, dashboards or multi-language support starts around AED 50,000 and climbs with complexity.
Treat these as starting points, not quotes. A serious studio prices after a short discovery call, because the scope — not a price list — determines the number.
2. The Five Things That Move the Number
A template is cheap because the design already exists. Custom design — built around your brand and your customers — is where most of the cost and most of the value sits.
Five pages and fifty pages are very different projects. Each unique page is design plus build plus content.
Payment gateways, CRM, booking systems and APIs add engineering time. "Just add a small feature" is rarely small.
Who writes the words and shoots the images? Strong copy and photography cost money — or cost you sales if skipped.
3. Why the Cheapest Quote Is Often the Most Expensive
A AED 1,500 website feels like a win until it loads slowly, breaks on mobile, can't be edited, and quietly turns away customers. You then pay a second team to rebuild it. The useful question isn't "what's the cheapest price" — it's "what will this site earn or save me, and what does it cost to do it properly once."
Beware "free" and rock-bottom quotes. They usually mean a locked template, hosting you don't control, no SEO foundation, or hidden "maintenance" fees later. Always ask who owns the code and the domain.
4. What to Ask Before You Sign
Is Your Website Costing You Sales?
A slow or confusing site quietly loses customers every day. See how our web design & development can help.
START A PROJECT